India's Dairy-First AgTech Platform

One Platform.
Complete Farmer Lifecycle.

Comprehensive, personalized animal care and farm advisory services that double farmer income, halve cattle sickness, and unlock a full ecosystem of services at the farmer's doorstep.

From animal health to soil management, from credit to carbon credits — every service delivered at doorstep; every outcome tracked.

Talk to Us See Outcomes →
Income Transformation
From ₹18,450 to ₹61,240 — per farmer, per year

Krushal's integrated platform stacks income gains and cost savings simultaneously.

₹18,450
Baseline
+₹30,080
Income Increase
  • Smart Ration
  • Better Health
  • Cow Comfort
+₹12,710
Cost Savings
  • Optimal Ration
  • Lower Vet Cost
  • Lower Mortality
  • Insurance
₹61,240
3.3×income
Final Income
per cow / year
3.3×
Income multiplication per cow over baseline
+₹42,790
Additional income per cow per year
₹20k–40k
Return on ₹7,500 avg. for a 3-cow herd/year
6–12 mo
Typical time to achieve 2–4× farm net earnings
2–4×
Farm net earnings over 6–12 months
50%
Reduction in cattle sickness & mortality
60%
Lower treatment cost vs local practitioners
Insemination success, half the repeat attempts
20–40%
Milk yield increase + 5–10% higher solids
₹20k–40k
Return on ₹7,500 avg. 3-cow herd/yr
► Real Farmer Stories — Verified Outcomes Across Partner Programs
Results Farmers Can See. Cases Vets Gave Up On.

Every story below is from a real farmer, verified through partner program records.

Shantha
Gundlamadugu, Andhra Pradesh
Systemic Ketosis
Local verdict"Cow will die"
Cow value₹1,20,000
Krushal cost<₹1,000
Recovery1 week ✓
₹1,20,000 animal saved
Yellamma
Gundlamadugu, Andhra Pradesh
Rumen Infection
Already spent₹13,000 (many vets)
Result beforeNo cure
Krushal cost₹450
Recovery3 days ✓
97% lower cost. Cured.
Samadhan
Paras Dairy, Maharashtra
Smart Ration Advisory
Earlier cost₹30/litre
KrushalSmartRation feed plan
Milk yield+20–25% in 4 weeks ✓
Cost/litre₹30 → ₹24 (−20%) ✓
Feed cost ↓ & yield ↑ simultaneously
Manjula
Sajjalapalle, Andhra Pradesh
Actinomycosis
Local vetsRefused to treat
RiskPermanent jaw damage
Krushal cost<₹1,000
Recovery1 week ✓
Complex case. Cured in 1 week.
Parvathamma
Vepuru 1, Andhra Pradesh
Farm Transformation
Earlier issuesMastitis & Arthritis
ApproachPreventive care + hygiene
ImpactCows no longer falling ill ✓
Next stepExpanding herd size
Large farmer — scaling up
Comprehensive Services
How We Ensure Adoption at the First Mile

Six interconnected services delivered as one seamless program — not siloed interventions.

🌾
Farm & Herd Management
90-parameter farm assessment, herd sync, manure management, and farm score improvement. Prescriptions tailored to each herd's unique profile.
20–40% farm score ↑
🥗
SmartRation Nutrition
Personalized feed plan per animal based on breed, age, BCS, and lactation stage. Optimal rations at lowest cost — reducing feed expense while increasing yield.
20–60% feed adoption ↑
🛡️
Preventive Care
Deworming, tick control, FMD vaccine, CMT, foreign body — all on calendar-driven SOPs. Daily antibiotic risk signals and preventive reminders.
50% fewer disease cases
🐄
Reproductive Care
Timely AI, pregnancy diagnosis, calving support, and repeat breeding fixes. Structured follow-up every case, ensuring nothing falls through.
2× insemination success
💊
Curative Care
Protocol-driven diagnosis by senior vets. Surgeries and genuine medicines at discounted prices. 3-hour SLA with 97%+ on-time resolution.
3-hr SLA · 97%+ on time
📱
Digital Records & Helpline
Complete animal health history on app, antibiotic alerts, and farmer helpline via phone and WhatsApp. Every intervention recorded, every outcome tracked.
80%+ farmer retention
Krushal in Action
Platform Outputs — Real Data, Real Time

Every farmer interaction generates structured records that feed back into better recommendations.

🥗 SmartRation Report

Per-animal feed plan based on 6 parameters: breed, weight, age, BCS, lactation stage, and milk yield

Recommended to the gram — optimal ration at lowest cost, not generic averages

Sample Recommended Feed
Dry Rice Straw4.5 kg
CO4 Napier15.0 kg
Green Grass5.0 kg
🩺 VetAssist — AI Diagnosis

Voice input from field — farmer describes symptoms, AI detects and ranks diagnoses

35,000+ curative cases in database — 72% confidence Trypanosomiasis example

Sample Ranked Diagnoses
1. Trypanosomiasis72%
2. Anaplasmosis31%
3. Theileriosis18%
📈 12-Month Milk Projection

Animal-level and farm-level milk yield forecasts for the next 12 months

Tracks actual vs projected vs target — flags underperformance before income is lost

Drives proactive interventions: feed, health, and reproductive calendar

📋 Longitudinal Animal Records

Permanent per-animal digital profile — every intervention, medicine, and outcome recorded

Daily antibiotic risk signals — flags withdrawal period violations

60% reduction in medicine cost — protocol-driven prescriptions replace guesswork

Why Farmers Adopt
The 3P Approach

Adoption isn't assumed — it's engineered through a systematic trust-building framework.

P
Personalize
Animal-level, not farm-level
Tailored to breed, age, BCS, lactation, and history. SmartRation per cow. 90-parameter farm score. Prescriptions from senior vets — not generic advisories.
P
Persuade
Build trust through visible results
Farmer campaigns, WhatsApp helpline support. CSAT 80%+. Advisory visits scaled 1 → 3 per month. Farmers see results in their hands before they believe.
P
Persevere
Continuous engagement, not one-time
Follow-up on every case. Preventive calendar reminders. Daily vet review calls. 80%+ farmer loyalty through relentless follow-through — not just the first visit.
Operational Excellence
97%+
On-time service delivery
80%+
Farmer CSAT score
Farm visits per month
80%
Farmer retention rate
<7 days
Assurance payout time
Trusted By
ITC Limited
Paras Dairy
Shedgo
NDDB Dairy Services
The/Nudge
Godrej Jersey