Krushal partners with dairies and agribusinesses to deliver comprehensive farm services, animal health, and milk quality technology — doubling farmer incomes and unlocking 50–100% higher dairy margins.
"Everyone in the industry needs this." — Dairy CEO
"You're building AWS for Rural." — Foundation CEO
India is the world's largest milk producer yet competitive challenges persist: high procurement costs, low quality, and thin margins. The root cause lies in the first mile — at the farm.
Farmers currently realize 65–70% of consumer value. Post-milking quality can only be preserved, not enhanced. The most critical and highest-impact investment is on the farm and animal.
Technology, expertise, and a professionalized service model at the farmgate can transform this equation — for farmers, milk agents, and dairies alike.
70–75% of dairy value is created at the farm. Yet first-mile services remain fragmented, manual, and underfunded.
Source: RBI report on returns to dairy farmers
Antibiotic and aflatoxin risk at farm level leads to batch rejections and premium product risk for dairies.
Manual field ops and low feed adoption drive value leakage. Dairies pay more for less.
Awareness gaps limit feed adoption. Smallholder farmers remain underserved by traditional vet and advisory models.
Personalized farm advisory, veterinary services, smart nutrition, and data systems — delivered at doorstep via partnership with dairies.
Three integrated service layers delivered via partnership with dairies — combining on-field professionals, centralized expertise, and technology.
On-farm preventive, reproductive, curative and critical care, including diagnostics, medicines, vaccines and consumables, plus F2F advisory on farm management, herd planning and nutrition.
Protocol-driven veterinary diagnosis, prescriptions, field quality management, personalized SmartRation, farmer helpline and health assurance — delivered via phone, app and WhatsApp.
Complete animal care technology — digital records, vet service automation, antibiotic risk alerts, milk pouring analytics, GHG tracking and field ops management — enabling proactive, data-driven decisions.
Numbers from live deployments across Maharashtra, Andhra Pradesh, Karnataka, Tamil Nadu, Bihar and West Bengal.
Purpose-built technology that democratizes expertise, enables traceability, and drives personalized action at the farm level — at scale.
Animal-specific nutrition recommendations balancing quality and cost. Direct impact on milk yield and feed adoption.
Voice-driven, AI-assisted diagnosis to prescription — empowering field vets and para-vets with centralized expertise.
Daily reports on antibiotic usage per animal to farmers, MCCs and dairies — eliminating truck and batch rejections.
12-month milk production forecasting at animal and farm level, accounting for breed, BCS, lactation stage and seasonality.
Per-animal, per-farm GHG tracking across emission sources (enteric fermentation, manure). Insights for carbon credit monetization.
Complete animal lifecycle management app, care calendars, prescriptions, logistics optimization and field productivity tracking.
| Year 1 | Year 2 | Year 3 | |
|---|---|---|---|
| Investment | ₹0.75/ltr | ₹0.60/ltr | ₹0.50/ltr |
| Gross Benefits | ₹0.50/ltr | ₹1.50/ltr | ₹2.50/ltr |
| Net Benefits | (₹0.25)/ltr | ₹0.90/ltr | ₹2.00/ltr |
| Farmer Benefits | ₹1.00/ltr | ₹2.00/ltr | ₹3.00/ltr |
Top-tier agribusiness with a dairy division can see 50–100% increase in margin per litre of milk. Progressive farmers benefit from 100–200% increase in net earnings.
Compounding returns as farm quality and productivity improve, with investment declining over time.
Progressive farmers benefit from 100–200% increase in net earnings through better productivity and lower costs.
Farm & Nutrition Management services show benefits exceeding costs from Year 1 itself. Full ROI positive in Year 2.
From direct-to-farmer pilots to large-scale partnerships with top dairy and agribusiness leaders.
6,000 animals · 1,500 farmers · 3 districts, 4 talukas
Shoolagiri district · 1,200 animals · 300 farmers
Kuppam district · 200 animals · 100 farmers
50+ Pashu Sakhis · 5,000+ households · 15,000+ goats
Solapur district · 900 farmers · 5,000 animals · 4 talukas
Purba Bardhaman (WB) & Buxar (Bihar) · 31 villages across 11 talukas
A tight-knit leadership team combining deep dairy operating experience, rural ecosystem knowledge and technology at scale.
Ex CEO of MilkLane — India's first dairy to offer antibiotic and toxin-safe milk at scale (₹100Cr run rate in Year 1). Built India's first kids dairy brand and quality cattle feed business.
Infosys veteran: life sciences, large accounts, tech products, manufacturing, oil & gas. Born in Sirohi, Rajasthan. IIT Varanasi.
LinkedIn →Seasoned agri + fintech + commerce tech leader with platform design-build-operate experience. Ex CTO at Innoterra and Samaaru. 3× founder.
Infosys veteran (Life Sciences founding team). Ex IBM TJ Watson. NITK Surathkal & ISB alum.
LinkedIn →Combines finance and operations acumen with entrepreneurial spirit, building transformative ventures from ground zero to scale. Co-Founder at Fruitopia and Konkan Farms.
Ex Innoterra, WNS and Aranca. Involved in grassroots agriculture and dairy farming. Mumbai-based.
LinkedIn →Founder of Kreskado Venture Studio — zero to $100M+ value incubated across Onza, Samaaru, Synthara, Perovskia and Haqdarshak. Chief Investment Officer, Pioneering Ventures.
18 years tech P&L and corp dev at Infosys. CFA & FRM charterholder. IIT Madras & IIM Bangalore alum.
LinkedIn →Partner with Krushal to deliver measurable impact for your dairy, your farmers, and your bottom line.
Krushal Open Commerce Pvt Ltd
L-148, 5th Main Rd, Sector 6, HSR Layout
Bengaluru – 560 102, Karnataka
Branch Office
Atal Incubation Centre, Post Box #35
Shardanagar, Baramati – 413 115, Maharashtra
hello@krushal.in